Simihaze Magnificence Is Lastly Accessible at Sephora
Yesterday, I received an e-mail that make-up model Simihaze Beauty is now available at Sephora and I truly squealed. I’ve been obsessive about the model since its launch in the summer of 2021 and have since beneficial it to individuals nonstop. The difficulty for a lot of was that it was solely accessible on the Simihaze web site, which was a hurdle for a lot of who most well-liked to buy at Sephora, Ulta, or different main retailers.
Even when you suppose you’ve by no means seen the model earlier than, chances are high, you have got — Hailey Bieber and Kylie Jenner had been early followers. In the mean time, Simihaze is a kind of under-the-radar, beloved-by-industry-insiders kinds of manufacturers, although I wouldn’t be shocked if that modified. Between the celebrity fanbase, aesthetic packing, and stylish but easy-to-use merchandise, its entry into Sephora is probably going just the start of its magnificence {industry} regime.
Simihaze was created by Palestinian twin sisters Simi and Haze Khadra. Avenue model obsessives might keep in mind them from the heyday of fashion week photographers like The Sartorialist. The twins have been fixtures of front-row trend reveals since they had been 14 years outdated (informal).
The heavy, high-quality, fun-and-bright-yet-sleek and minimal packaging is the kind of make-up product you permit out in your vainness — it’s simply so nice to take a look at, and in my expertise, elicits so many “Oh my God, what’s that? It’s so cool” kind of compliments.
However the nice packaging is simply the tip of the iceberg as a result of the merchandise are well-pigmented, straightforward to make use of, and enjoyable to mess around with. Proper now, the Simihaze line has most likely two dozen merchandise, however Sephora is easing into issues with seven of the brand’s core products — Super Slick Tinted Lip Balm, Easy Lash Clean Lift Tubing Mascara, Sun Flush All-Over Face Tint, Eye Play Gem Stickers, Velvet Blur Matte Lipstick, Lunar Lip Gel Gloss, and Solar Tint Cream Blush Duo (which Hailey Bieber says is part of her date-night makeup routine).
You actually can’t go flawed with any of the seven products at Sephora, however beneath are just a few of my favorites.
Simihaze Magnificence Solar Flush All-Over Face Tint Liquid Blush
Sephora
Store now: $35; sephora.com
This can be a hall-of-fame product, not only for the model, however for make-up usually. Sun Flush is absolutely the most effective identify for this product, as a result of that’s precisely what it provides you. Simihaze has one way or the other bottled that glow I had as a toddler when the sun kissed my sunscreen-less face and left me wanting eternally flushed, like an Eric Rohmer character.
There are 5 shades and they’re equally malleable; Every is refined and sheer, however may be constructed as much as no matter diploma you want. The system is among the most uniform, non-patchy liquids I’ve ever tried. And since Solar Flush can be utilized all over the place in your face, that is nice for a monochrome look and for protecting in your purse must you make last-minute crops and want a bit of zhuzh.
Simihaze Magnificence Velvet Blur Matte Lipstick Balm
Sephora
Store now: $26; sephora.com
I believe we had been all sufficiently traumatized by the matte lipstick development that dominated the mid-2010s — dehydrated, flat, matte lips that seemed like cement. So the phrase “matte” makes me nervous when used to explain a lipstick, however that picture is so removed from what Velvet Blur is — a nourishing balm-textured product with intense pigment payoff.
Simihaze Magnificence Eye Play Gem Sticker Pack
Sephora
Store now: $38; sephora.com
Simihaze’s Eye Play Stickers is the product that began all of it. It was the model’s first product and the one which was rapidly noticed on the likes of Hailey Bieber. And though eye make-up stickers are actually a dime a dozen, these ones are completely different. The adhesive tape it makes use of is extremely skinny in order to be undetectable, they’re comparatively refined and really feel grown-up, and I’ve been in a position to reuse mine six instances and counting.
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