Most Common Magnificence Shops and Manufacturers for Feminine Teenagers in US
- Ulta remains to be the most well-liked magnificence retailer for all feminine teenagers, in accordance with a semiannual survey.
- Tub & Physique Works is the highest choose for perfumes and fragrances.
- E.l.f. Cosmetics, CeraVe, and SheaMoisture are favorites for make-up, skincare, and hair care.
Ulta, Tub & Physique Works, E.l.f. Cosmetics, SheaMoisture, and CeraVe are the most well-liked magnificence retailers and types for feminine teenagers within the US, as revealed in Piper Sandler’s semiannual Gen Z survey.
The funding financial institution’s “Taking Inventory with Teenagers” report tracks model preferences, habits, and habits – together with spending on cosmetics, skincare, perfume, and hair care – and the place teenagers most like to buy.
Of all the wonder classes, the teenagers spent essentially the most on skincare: $103 a 12 months. Cosmetics adopted at $96, however those that report carrying make-up day-after-day spent $155 a 12 months on cosmetics. That rises to $187 for upper-income feminine teenagers; 50% of them say they put on make-up day-after-day.
Listed here are the most well-liked magnificence shops and types ranked by feminine teenagers within the US.
Favourite magnificence retailer: Ulta
Ulta ranked as the most well-liked “magnificence vacation spot” for 42% of all feminine teenagers surveyed.
Different standard magnificence retailers for feminine teenagers within the fall survey are: Sephora, Goal, Walmart, Amazon, Shein, CVS, Walgreens, E.l.f., and Sally.
The survey discovered that 39% of feminine teenagers have magnificence loyalty-program memberships, with Ulta’s ULTAmate Rewards accounting for 62 p.c of the whole. Magnificence loyalty-program memberships at Ulta dropped barely this season in contrast with the spring 2022 survey.
Favourite cosmetics model: E.l.f. Cosmetics
The highest 10 cosmetics manufacturers for all feminine teenagers, together with wealthier and average-income, are: E.l.f., Maybelline, L’Oreal, Tarte, Fenty Magnificence, Sephora, Uncommon Magnificence, Charlotte Tilbury, Ulta, and Morphe.
E.l.f. continued to rank as the most well-liked make-up model for all feminine teenagers, holding its rank from Piper Sandler’s spring 2022 survey, and overtaking Maybelline from the autumn 2021 survey.
Favourite skincare model: CeraVe
CeraVe, which is owned by L’Oreal, gained extra recognition this 12 months in comparison with 2021 and ranked as the most well-liked skincare model for 42% of feminine teenagers, far forward of the second-favorite model, Cetaphil, at 9%.
Rounding out the highest 10 are: The Bizarre, Neutrogena, Drunk Elephant, La Roche-Posay, Curology, Clinique, Dove, and Aveeno.
Favourite perfume model: Tub & Physique Works
A brand new class in Piper Sandler’s fall 2022 survey was the highest 10 favourite perfume manufacturers for feminine teenagers. Tub & Physique Works ranked first amongst wealthier and average-income feminine teenagers. Out of the 6,670 feminine teenagers surveyed, 29% of upper-income feminine teenagers and 40% of average-income feminine teenagers selected Tub & Physique Works as their favourite supply for fragrances.
Following Tub & Physique Works had been: Victoria’s Secret, Sol de Janeiro, Ariana Grande, Chanel, Marc Jacobs, Dior, Gucci, Yves Saint Laurent, and Burberry.
Higher-income feminine teenagers are spending barely much less for perfumes at $62 yearly in contrast with $67 a 12 months spent on perfumes by average-income feminine teenagers.
Favourite hair care model: SheaMoisture
There was solely a minor distinction in annual hair care spending between feminine teenagers with common incomes and better incomes. Whereas feminine teenagers with wealthier incomes spent $93 final fall on hair care merchandise, feminine teenagers with common revenue spent $91 a 12 months.
SheaMoisture booted Olaplex out as the highest choose for all feminine teenagers, together with these with larger incomes. Nonetheless, Olaplex was the most well-liked hair care model for 14% of upper-income feminine teenagers, and the second hottest for feminine teenagers with common incomes.
Additionally on the listing of the most well-liked hair care manufacturers for feminine teenagers are: Pantene, Aussie, Dove, L’Oreal, Garnier, Cantu Magnificence, Moroccan Oil, and Redken.
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