Rooster Soup creating J.B. Smoove comedy with prolonged APX backing

J.B. Smoove in ‘Curb Your Enthusiasm’

Rooster Soup for the Soul Leisure and APX Content material Ventures have prolonged their current content material financing partnership and are in growth on new actuality sequence Soiled Pool With J.B. Smoove.

The venture, that includes the Curb Your Enthusiasm star, is the primary to be greenlit below the prolonged deal, and can premiere solely on Crackle and Redbox streaming platforms in late 2023.

APX and Rooster Soup beforehand got here collectively to supply the unique sequence Inside The Black Field.

Soiled Pool With J.B. Smoove is described as “Dinner For 5 meets Celeb Poker over a pool desk.” Hosted by J.B. Smoove, he will likely be joined by his superstar mates who discuss store round a pool desk. No matter is off limits, together with present occasions and different celebrities.

Publicis Media-owned APX Content material Ventures seeks to search out, fund, and elevate companions and properties that amplify numerous voices, empower ladies and construct neighborhood, connection, and belief. APX and Publicis shoppers can have the chance to be featured prominently within the sequence through model integrations, customized content material, sponsorships, and different show-adjacent segments.

“APX Content material Ventures has been an outstanding associate, and we’re very excited to proceed creating sequence collectively,” mentioned Philippe Guelton, chief income officer of Rooster Soup for the Soul Leisure. “The model integrations into these sequence are an natural method for firms to achieve audiences which can be not watching linear TV. We stay up for saying extra initiatives quickly.”