Shaun White Expands Namesake Way of life Model ‘Whitespace’ with New Attire and Snowboard Equipment

Legendary snowboarder provides new board designs, goggles, and winter attire to evolving Whitespace model, bought solely at Backcountry

PARK CITY, Utah, Oct. 17, 2022 /PRNewswire/ — Shaun White, three-time Olympic gold medalist and winner of essentially the most X-Video games gold medals in historical past, builds upon his namesake model with the addition of premium attire and kit collections designed for on and off the mountain moments. Developed alongside out of doors retailer Backcountry, Whitespace gear combines White’s 30 years {of professional} using expertise, his distinctive model, and Backcountry’s industry-leading experience. 

“For me, Backcountry felt like the plain first alternative for this partnership,” says White. “Apart from being a private fan of Backcountry, they’ve over 25 years of expertise within the out of doors retail enterprise, and it began with snowboarding and using. It is actually vital to me that individuals who use Whitespace merchandise will get the proper product personally tailor-made to their particular person wants. Backcountry’s Gearheads are at all times on name with the information and experience wanted to level you in the proper route. I am actually excited to see what we do collectively within the subsequent couple years.”

White combines type and performance within the model’s first line of attire. The idea behind the gathering is that every thing could be worn on the mountain and within the metropolis. The Whitespace 3L Performance 3 in 1 Sherpa Jacket ($499 USD) could be stripped right down to the important components, boasting extra operate out of much less gear. The detachable high-pile Sherpa fleece jacket supplies a further layer of insulation on the mountain however could be worn as a classy standalone piece for post-ride drinks. The gathering additionally contains streetwear-style gadgets just like the Whitespace SW Signature Puffy Jacket ($299 USD) and the Whitespace Merino Thermal Base Layer Mock Neck ($119 USD). Each are constructed for bitterly chilly days of using or getting round city. Whether or not dropping right into a halfpipe or going through a snowy commute, the city model jacket’s high-loft baffles full of artificial insulation retains heat even when moist. Add in a base layer for premium consolation and slip it beneath a peacoat for an informal dinner look within the night. Each bit is designed for on a regular basis life, so that you’re getting extra out of your gear and touring lighter.

Whitespace has additionally expanded its line of high-performance hardgoods. Following the success of the inaugural, restricted version snowboard, White has added three new board designs to the gathering, together with the Freestyle Shaun White Pro ($575 USD), AMF Park Twin ($550 USD), and Powder! ($595 USD). Along with snowboards, Whitespace introduces its first line of goggles constructed for superior eye safety and visibility at each flip. The gathering provides three new fashions with various options at a value vary of $74 – $289 USD.

“Shaun White is a real artistic and visionary,” says Melanie Cox, Backcountry CEO. “His ardour for snowboarding and streetwear vogue is basically delivered to life in his new assortment. His distinctive model shines by means of in each bit, effortlessly mixing technical options with up to date silhouettes. Because the unique retail accomplice of Whitespace, Backcountry is proud to accomplice with Shaun and convey his assortment to market.”

Because the Whitespace model evolves, White expects it to transcend snowboarding and develop into different sports activities, whereas sustaining its core model and skill to exist on and off the mountain.

The brand new Whitespace assortment is out there now at https://www.backcountry.com/whitespace.

About Whitespace

Based in 2022, Whitespace is an energetic life-style model created by Olympic gold medalist, Shaun White. The signature model evokes focus and motivation that clears the noise, turns doubts into drop-ins, and unlocks the ship. Rooted in snowsports, Whitespace makes premium gear and attire for snowboarding, snowboarding, mountain biking, climbing, coaching, in addition to informal streetwear for on a regular basis life.

About Backcountry

From the one-on-one experience of our Gearheads to our epic collection of the most effective in each model and efficiency, Backcountry has been a number one out of doors retailer since 1996. Dialing in your gear closet, exploring your backcountry, recharging with après—Backcountry elevates your complete out of doors expertise. In 2018, Backcountry started constructing its personal Gearhead-inspired merchandise; the fast-growing Constructed By Backcountry ski, MTB, climb, hike, fly fish, and après strains embrace collabs with manufacturers like GORE-TEX Expertise, Burton, and Simms. Search it, discover it, ship it—the Goat takes you additional.

Media Contacts
Kevin McCormack
rygr, Backcountry
[email protected] 

Jennifer Peros
Publicist, Shaun White
[email protected]

SOURCE Backcountry