Ikea India launches a reside streaming buying expertise for patrons

Platforms like Stay from Ikea allow the corporate to develop into a frontrunner in life at dwelling house and improve accessibility to the various who can expertise Ikea buying digitally. The latest session focussed on Ikea’s newly launched, made-in-India, festive assortment, Aromatisk. Prospects can take part by way of the corporate’s web site or app at their comfort and get first-hand perception on how you can get their home prepared for festivities, the corporate mentioned in a press launch.

Ikea India has launched a reside streaming buying expertise referred to as Stay from Ikea, a sequence of reside episodes the place prospects can have interaction with dwelling furnishing consultants for concepts and inspirations. The viewers can store for the merchandise being displayed within the live-streaming classes. Ikea is a Swedish retailer that sells dwelling equipment and furnishings.

Ikea is leveraging know-how to tell and educate the many individuals on how Ikea’s big selection of well-designed, good high quality, accessible, reasonably priced, and sustainable dwelling furnishing merchandise and options may also help prospects reside a greater life at dwelling. The platform ‘Stay from Ikea’ will allow the many individuals of India to study décor concepts and residential furnishing options, ask the house furnishing consultants by way of the chat field, and store Ikea’s product vary showcased in the course of the session. One can at all times return to the web page to view the archived model of the reside stream.

“India is a digital-first nation, and we wish to attain out to the many individuals to develop into extra accessible and showcase Ikea’s vary of merchandise to allow a greater life at dwelling. We’re excited to introduce the idea of ‘Stay from Ikea’, that takes the general buyer expertise to a brand new degree. Ikea needs to develop into part of your celebrations at dwelling and, our live-streaming session will present the viewers with revolutionary concepts and options to offer their properties a festive makeover,” Erik Jan Middelhoven, appearing nation business supervisor, Ikea India, mentioned.

Fibre2Fashion Information Desk (GK)