PATA proclaims PATA Gold Awards 2022 winners

BANGKOK – Throughout the 2022 PATA Gold Awards Ceremony held nearly on October 7, 2022, the Pacific Asia Journey Affiliation (PATA) introduced the winners of the 2022 PATA Gold Awards. Proudly supported and sponsored by the Macao Authorities Tourism Workplace (MGTO) for the final 27 years, this 12 months’s awards recognise the achievements of 25 organisations and people.  An in-person Gold Awards presentation ceremony might be held in the course of the upcoming PATA Annual Summit to happen in Ras Al Khaimah, UAE (situated 45 minutes from Dubai) on October 26-27. 

PATA introduced 23 Gold Awards to such organisations because the The Ascott Restricted, Singapore; Cinnamon Lodges & Resorts; Designated Areas for Sustainable Tourism Administration (DASTA); Faithworks Studios; Forte Lodge Group; Gangwon Tourism Group; Jetwing Lodges; John Borthwick; Keelung Metropolis Authorities; Kerala Tourism; Korea Tourism Group; Macao Authorities Tourism Workplace; Macao Institute for Tourism Research; Marianas Guests Authority; Nepal Tourism Board; Sands China; Sarawak Tourism Board; SriLankan Airways; Tourism Authority of Thailand; Tourism Fiji; Tourism Malaysia; TTG Asia Media, and Quantcast.

Below the steering of PATA headquarters, 12 impartial judges from around the globe chosen the winners of the 23 Gold Awards and two Grand Title Winners.

Maria Helena de Senna Fernandes, Director of MGTO, stated, “This 12 months’s PATA Gold Awards winners reveal as soon as once more the facility of creativity and accountability of Asia-Pacific area tourism stakeholders to allow our trade not solely to outlive however to thrive. Macao is glad to affix fingers with PATA to carry to centre stage these constructive initiatives as we glance ahead for the normalization of protected journey.”

PATA CEO Liz Ortiguera added, “On behalf of PATA, I want to lengthen our sincerest congratulations to all PATA Gold Award winners and Grand Title winners, and I’d additionally prefer to thank all of this 12 months’s members. The achievements of this 12 months’s winners will hopefully encourage and encourage our trade to create new accountable and sustainable initiatives as we glance in the direction of restoration from the COVID-19 pandemic. It was a pleasure to have a good time their accomplishments stay in the course of the on-line PATA Gold Awards Presentation.”

The PATA Grand Title Winners have been introduced to excellent entries in two principal classes: Advertising, and Sustainability and Social Accountability.

The Hong Kong Tourism Board (HKTB) acquired the PATA Gold Award 2022 Grand Title in Advertising for its “Hong Kong Neighbourhoods – West Kowloon” marketing campaign. Though West Kowloon Cultural District housed Hong Kong’s latest artwork museums, cultural points of interest, and inventive areas, it lacked a area people to present native character and authenticity. To inform a extra fascinating story, the Hong Kong Tourism Board ran a Neighbourhoods marketing campaign that expanded the district into the encompassing older districts, making a distinction of latest and previous cultural traditions. They referred to as this the West Kowloon Neighbourhoods – Creating Trendy Traditions. They aimed to place folks first and spotlight the tales of individuals behind residing traditions. This marketing campaign marks HKTB’s first step in pioneering a extra sustainable mode of tourism. Learnings from this marketing campaign will function guardrails for future marketing campaign design, making certain that they begin with partaking the area people, going past preserving traditions to creating new ones, and driving long-term socio-economic profit again to the area people itself.

The Grand Title in Sustainability and Social Accountability was introduced to Wynn Macau, Restricted, for its “Wynn Sustainability Initiatives”. As a member of the tourism and hospitality sector, Wynn understands the significance of waste discount at supply and is all the time on the lookout for revolutionary options to cut back institutional, meals and vitality consumption. In recent times, Wynn has adopted a variety of new environmental applied sciences, together with changing into the primary built-in resort in Macau to collectively develop an automatic filtered water bottling system with Nordaq, considerably lowering plastic waste and carbon footprint. To assist sort out the worldwide meals loss and waste concern, they adopted a life cycle method (Sustainable Meals Life Cycle Journey), a collection of applications and techniques that embody accountable meals sourcing, menu design, constructing inexperienced tradition and making use of world-class revolutionary know-how. Wynn can also be the primary built-in resort in Macau to introduce the Winnow Imaginative and prescient that gives data-driven insights via AI-machine studying know-how. This knowledge allows the creation of Meals Donations and Upcycling Program with native social enterprises which is the primary of its sort in Macau.

Open to each PATA and non-PATA members, this 12 months’s Awards attracted a complete of 136 entries from 56 journey and tourism organisations and people.