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leena ai: With tech, Leena AI tries to check the bounds of human useful resource administration


For the $24-billion international HR tech sector, the pandemic was the gasoline it wanted for development. With staff working from dwelling, human sources capabilities needed to adapt to working remotely. That is the place know-how performed a pivotal function in connecting an organisation with its staff.

Every part from worker outreach to payroll can now be achieved at a click on of a mouse and organisations, large and small, have warmed as much as using tech in HR capabilities. However, behind its proliferation, know-how additionally has its limitations. So, what can HR tech do and the place does it wrestle in the case of reworking the way forward for human useful resource?

In keeping with Adit Jain, Co-Founder and CEO of Leena AI, a HR tech company, every thing that’s repetitive are areas to use know-how. “In immediately’s HR job, relying on how a lot has been automated, about 40-60% of the work might be dealt with by know-how. The remainder of the work — for instance, serving to an worker of their profession path — are points the place know-how has a restricted function. Understanding an worker, their ambitions, their targets, aspirations after which making a personalised profession path is one thing know-how will wrestle to do. That is the place the true worth of HR groups comes into play, as certainly one of their key roles. Equally, battle administration, offering motivation are areas of the job that HRs ought to do on their very own,” says Jain.


Serving to HR groups break the drudgery of repetitive work has a number of beneficial properties, says Jain. When he teamed up with Anand Prajapati and Mayank Goyal to begin Leena AI in 2015, the concept was to provide a private digital assistant — like Siri — within the fingers of each worker on this planet so as to make their lives simpler.

Jain says Leena AI covers all worker touch-points — from worker onboarding to worker offboarding. With Leena AI, corporations can remove the necessity for employee-centric groups to work on duties reminiscent of answering policy-related questions, producing worker paperwork on demand, and managing worker tickets to concentrate on high-value actions. Moreover, Leena AI additionally allows organisations to take heed to their staff proactively and take real-time motion to reinforce worker engagement.

The genesis

Jain met Prajapati and Goyal, at IIT Delhi in 2011, the place they have been in the identical batch. Immediately, at Leena AI, Prajapati holds the portfolio of Chief Expertise Officer, whereas Goyal is the Head of AI.

“Other than being in the identical batch, we have been additionally in the identical dormitories and shortly turned nice pals. We frequently labored collectively on tasks, from automated content material summarisation to face recognition. A lot later, in 2015, once we have been about to finish the educational time period, startups have been developing. We have been studying a good quantity of world startup tales, and that impressed us to take the leap. Regardless that we had jobs in our fingers, we targeted on constructing one thing of our personal. That very same 12 months we started our journey with Chatteron, a chatbot-building platform,” says Jain, 28.

Whereas working at Chatterton, the founders realised that corporations with greater than 1,000 staff have been utilizing the platform to create inside HR and IT chatbots. Over the subsequent couple of months, they discovered that in large corporations, staff had little or no entry to details about firm insurance policies, salaries and advantages. Although the knowledge was out there, it was scattered.

“As soon as we began our analysis, we found staff usually spent over 60% of their time trying to find details about their jobs. We observed a spot inside the trade, and this turned the concept behind Leena AI,” says Jain.

Jain says with Leena AI, they created a platform that was solely HR-centric. “Immediately, anybody can strategy Leena, and she or he is aware of what they need. Not simply that, Leena AI is totally configurable in accordance with an organization’s necessities and is offered in over 100 languages,” says Jain.

Speedy development
Jain says up to now couple of years, the HR tech house has been booming, and is being known as a dawn sector. The worldwide HR tech market was valued at $22.89 billion in 2020. It’s projected to develop from $24.04 billion in 2021 to $35.68 billion in 2028 at a CAGR of 5.8%. In keeping with estimations, India accounts for $3.6 billion of that market in 2021.

“Moreover, for the reason that onset of the pandemic, employers have doubled their concentrate on their staff. Core insurance policies and methods at the moment are extra employee-centric. The world turned distant for the primary time in 100 years, and with that, employers paid extra consideration to worker satisfaction, psychological and bodily wellness, and worker engagement. As well as, with extra job alternatives turning into international and distant expertise acquisition turning into the norm, employers have began to consider their key staff and methods to retain them,” says Jain.

HR tech is a crowded house and Leena AI competes with the likes of DarwinBox, Bash, Skillate, EdGE Networks, PeopleStrong and even with merchandise from established multinational corporations reminiscent of Oracle and SAP.

Jain says his suite of merchandise addresses end-to-end service supply and worker engagement problems with HR leaders regardless of the complexities of the issues. “We’re an integration-first platform with cloud-first fashionable structure that enterprises can plug and play with minimal implementation effort and for sooner time to worth. Leena AI is a system and channel-agnostic — which implies it connects with any HRIS/MS system and communication platforms like cell app, desktop, slack, groups, workspace, and extra. We play effectively with 100+ plus platforms, together with SAP SuccessFactors, ADP, Oracle, Workday and Microsoft Workplace 365,” says Jain.

When Godrej Industries wished to empower their staff with a digital assistant that will resolve IT queries and supply IT assist 24/7, they evaluated a number of distributors. Ultimately, they discovered this integration turned higher with Leena AI. It has helped the corporate streamline operations.

“Initially, the decision movement for IT assist was large,” says Satyavrat Mishra, AVP – Company IT at Godrej Industries. “There was one contact quantity and staff would name on that for all their queries. After we launched modules like system cleanup and printer set up, such queries have decreased. Now, we’re planning to combine extra automation scripts, and minimise the dependence on engineers for primary IT assist. This may enhance the turnaround time for workers, enhance the effectivity of the IT workforce and assist us realise the complete potential of the Leena AI platform.”

The startup was initially funded by the founders. Additionally they took small loans from family and friends. As a Y-Combinator-backed organisation, it secured Sequence A funding of $8 million in 2020 from Greycroft. In 2021, it raised its Sequence B funding of $30 million, backed by Greycroft and a brand new investor, Bessemer Enterprise Companions. The spherical additionally included an funding from Fb co-founder Eduardo Saverin’s B Capital Group.

The CEO of Leena AI admits that they didn’t have a transparent path for the not clear at first. “Initially, we had little data about what to unravel and who to unravel for, and we simply needed to keep afloat and acquire sufficient prospects who believed in us to show ourselves. There have been a variety of hustles that stored us alive throughout the first part. However now, even within the pre-PMF stage, one can elevate seed funding, whereas this was non-existent once we began only a few years again,” says Jain.

Regardless of the chances, Jain says it has been an unimaginable journey from beginning as a three-person workforce working from one another’s flats. “Immediately, we work with over 350 enterprise prospects globally, together with main organisations like Nestlé, Puma, AirAsia, Coca-Cola, Lafarge, and Holcim and Abbott, the place over six million staff transact with Leena AI every day. Until date, wWe have managed over 100 million worker conversations,” says Jain. Leena AI follows an annual subscription mannequin, whereby it has a per-user-per-month user-based licensing payment. The corporate didn’t disclose its income numbers.

Jain provides the corporate plans to increase its worker expertise suite to merchandise for capabilities reminiscent of IT, gross sales and finance.



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