Sabre broadcasts new alliance with SABRON Tech Ltd to develop geographic attain and convey best-in-class applied sciences to key markets in East Africa

SOUTHLAKE, Texas, Sept. 27, 2022 /PRNewswire/ — Sabre Corporation (NASDAQ: SABR), a number one software program and know-how supplier that powers the worldwide journey trade, at the moment introduced a brand new, long-term strategic settlement with Nairobi-based journey know-how distribution firm SABRON Tech Ltd to spice up its presence throughout key markets in East Africa.  

The connection combines SABRON’s sturdy market data with Sabre’s revolutionary know-how. It would allow Sabre to strengthen its geographic attain and convey world-class options and companies to new markets by SABRON. Below the settlement, SABRON is now licensed to symbolize and distribute the Sabre model to journey businesses in Kenya, Tanzania and Uganda.  

“As journey restrictions proceed to ease and journey ramps up, it’s important that journey businesses, companies and suppliers have the best instruments at their fingertips to seize trade restoration,” stated Saby Morenas, managing director of SABRON Tech Ltd. “As such, we’re delighted to have the ability to deliver SABRON’s regional experience along with Sabre’s intuitive know-how to make sure the East African journey ecosystem is best positioned to chop by elevated complexities whereas optimizing income. Sabre is a perfect associate to empower our prospects by offering them with revolutionary know-how and options to assist drive development, increase income, and rework their enterprise.” 

The alliance will promote entry to necessary Sabre options and companies to journey businesses in East Africa. The Sabre options and companies reduce throughout retailing, achievement and distribution, and embody the intuitive Sabre Pink 360 interface which allows journey brokers to ship extremely personalised gives to vacationers. Promotion of Sabre’s agile, superior options to vital territories within the African journey market will assist each restoration and future development within the area. 

“Collaboration is extra necessary to the journey trade than ever earlier than, so we’re thrilled to welcome SABRON to Sabre’s community of official distributors at this crucial time for trade restoration,” stated Salman Syed, vice chairman of company gross sales, Sabre Journey Options. “As we navigate this new world of journey, vacationers are contemplating extra choice components than they did pre-pandemic. They need elevated info, assist and personalization, and the trade wants the technological instruments to fulfill these calls for. As Sabre continues its personal technological transformation into 2022 and past, we’re delighted the journey trade in East Africa will be capable to profit from our innovation as we deal with creating options to optimize trade income whereas enhancing the traveler expertise.”   

About Sabre Company    

Sabre Company is a number one software program and know-how firm that powers the worldwide journey trade, serving a variety of journey firms together with airways, hoteliers, journey businesses and different suppliers. The corporate offers retailing, distribution and achievement options that assist its prospects function extra effectively, drive income and provide personalised traveler experiences. By its main journey market, Sabre connects journey suppliers with consumers from across the globe. Sabre’s know-how platform manages greater than $260B value of worldwide journey spend yearly. Headquartered in Southlake, Texas, USA, Sabre serves prospects in additional than 160 nations all over the world. For extra info go to www.sabre.com.    

About SABRON Tech Ltd  

Sabron is a Journey Expertise firm offering revolutionary know-how options for our shoppers to speed up their enterprise throughout a number of journey commerce verticals. This contains company journey, offline/on-line, accommodations, automobiles, cruises, NDC, rail, and lots of others. We now have in depth data of the African market which provides us a superb alternative to associate with and meet journey commerce wants within the area. Our focus with our shoppers is to offer options and merchandise to fulfill the group’s aims to assist obtain present and future calls for on this always evolving market. We’re at the moment working within the East African area. With our headquarters primarily based in Kenya– Nairobi, now we have a market presence in Tanzania and Uganda with a speedy enlargement plan throughout the area.  

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Sabre Contacts:

Media
Kristin Hays
[email protected]

Heidi Fort
[email protected]

Buyers
Kevin Crissey
[email protected]

SOURCE Sabre Company