Sasquatch, Martians, a unicorn and the Tooth Fairy: A intelligent new Veloz EV marketing campaign faucets comedy director Eric André and legendary characters to bust EV myths

SACRAMENTO, Calif.–(BUSINESS WIRE)–Sasquatch, Martians, a unicorn and the tooth fairy all climb into an EV. No, it’s not a joke. These are stars of Veloz’s newest and well timed Electric For All schooling marketing campaign, “Myths Busting Myths,” which makes use of humor and our favourite legendary characters to debunk the fairytales and disinformation which can be holding folks again from selecting to go electrical — whether or not that’s to personal, lease or rideshare an EV.

“There isn’t any higher time for us to bust EV myths,” mentioned Josh D. Boone, executive director of Veloz. “Extra folks than ever earlier than are selecting to go electrical and unprecedented business and public investments will make EVs extra accessible for all. Quite a lot of customers are EV-curious, however a information hole has led to myths that trigger them to hesitate. This marketing campaign will bust these EV myths for good.”

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The brand new instructional advert marketing campaign, powered by Veloz, will construct shopper curiosity in EVs and is completely positioned to capitalize on elevated market momentum. This momentum is pushed by record EV sales, polling that shows a majority of Americans are interested in buying EVs, the adoption of new EV sales targets by the state of California, a document state price range funding in EV infrastructure and incentive programs, and document infrastructure investment and incentives on the federal degree. The underside line: a pivotal tipping point on the street to mass EV adoption has been reached.

“The industrywide EV lineup is rising increasingly various annually,” mentioned David Hochschild, chair of the California Energy Commission and Veloz public policy board member. “There is major pent-up demand from consumers in the market for a new car. This marketing campaign is designed to encourage the following wave of assured, knowledgeable patrons which can be able to make the transfer to an EV that matches their distinctive way of life. Sellers and automakers, be prepared!”

To encourage assured customers, the marketing campaign lifts the veil on perceived obstacles and overcomes disinformation in a manner that’s enjoyable, partaking and entertaining — these usually are not your grandmother’s EV adverts. That includes live-action, sensible and visible results that deliver well-known myths to life, the hilariously intelligent video spots have been directed by Eric André — slapstick comedian, actor, producer, tv host and author most recognized for his Netflix film “Unhealthy Journey” and his comedy sequence “The Eric André Present.”

Right here’s how the marketing campaign’s legendary creatures are busting frequent EV myths:

• A technologically inclined Sasquatch reveals how straightforward it’s to plug in and cost whereas out and about. With EVs now going 200+ miles between costs, you don’t must plug in that always. And, whenever you do, chargers are more and more frequent, with virtually 80,000 public charging stations available throughout the state of California and over 140,000 nationwide, with extra on the best way. (Click here for the 30-second spot)
• A contemporary household of Martians reveals us that residence charging is as straightforward as plugging in your cellular phone. And, charging at residence with new vehicle-to-home technology will quickly have the ability to offer you a backup provide of vitality you can faucet into when the electrical energy goes out. (Click here for the 15-second spot)
• A dexterous unicorn reveals that anybody can refuel a hydrogen gas cell EV. As quickly as you get behind the wheel of your first gas cell, you’ll be thrilled at how straightforward and intuitive it’s – identical to your gas-powered automobile, besides easier, quieter and higher to your neighborhood. (Click here for the 15-second spot)
• A financially savvy tooth fairy finds that EVs are inexpensive than you assume and can be found at a spread of costs within the new and used automobile markets. Plus, they’re considerably cheaper to own and operate than gas-powered autos. (Click here for the 30-second spot)

“Automaker adverts are doing an important job displaying us how cool and enjoyable their EVs are to drive, and we purpose to enhance their efforts,” mentioned Caroline Choi, senior vice president of corporate affairs at Edison International and Southern California Edison and Veloz board of directors chair. “We’re altering the sport in terms of serving to customers take into account an EV within the first place by overcoming these myths via schooling.”

The marketing campaign will characteristic English and Spanish language adverts throughout a number of digital platforms for 15 months, reaching various communities of all revenue ranges who haven’t all the time been prioritized by EV advertising and marketing efforts, particularly these in low-income communities and communities of colour. These teams are hit hardest by excessive gasoline costs, air air pollution and local weather impacts on account of generations of systemic marginalization. That’s the reason the marketing campaign is dedicated to a message, messengers and media that attain the varied California viewers. A minimal of fifty% of the promoting price range is dedicated to precedence communities and is partaking trusted neighborhood and media companions. Visit our website to study concerning the teams supporting Veloz’s marketing campaign work.

“Veloz is placing its cash the place its mouth is in an effort to make ‘Electrical For All’ a actuality,” mentioned Dianne Martinez, chair of the East Bay Community Energy and member of the Veloz public policy board. “This funding in precedence communities ensures that EV data reaches everybody. Everybody deserves the chance to breathe cleaner air and cut back their reliance on fossil fuels.”

The $4.25 million marketing campaign will probably be promoted with paid digital promoting and natural social media outreach throughout California. The adverts will drive customers to the Electric For All web site that gives essentially the most complete EV shopper useful resource obtainable, with up-to-date makes and models and multiple shopping tools — together with search by ZIP code instruments that determine automobile incentives and residential charger incentives by way of the Home Charging Advisor. The web site additionally builds on the aim of the adverts by additional addressing the myths facing consumers.

“The marketing campaign doesn’t simply bust myths, it additionally helps customers entry useful assets as soon as they’re out there for an EV,” mentioned Boone. “We provide sensible instruments that take the buyer from EV-curious to EV-I-want-one-right-now-please. And, just like the adverts present, it truly is that straightforward.”

Alongside the Electrical For All marketing campaign, nationwide nonprofits Veloz and Generation180 are partnering to dramatically enhance EV buy intent with the brand new Nationwide Going Electrical Pledge. The collaborative effort encourages people throughout the nation to commit to creating their subsequent automobile electrical by elevating consciousness and accelerating People’ broad help for EVs. Click here to access the national pledge.

By means of public-private collaboration, public engagement and modern consciousness campaigns like “Fable Busting Myths,” Veloz’s high-powered, various and well-connected membership conjures up, educates and empowers folks to decide on an EV for his or her subsequent automobile buy, rental or rideshare. Veloz members come from key EV sectors and Fortune 500 firms, public companies and nonprofits, which can be uniquely capable of speed up the shift to electrical automobiles.

Visit our website to find out about our marketing campaign funding, sponsors and in-kind companions.

About Veloz

Veloz, a nonprofit group made up of a high-powered, various board and members from the private and non-private sectors, is the facility behind Electrical For All. From Opposites Appeal to, to Kicking Fuel with Arnold Schwarzenegger, to 40 Million Causes to Go Electrical with Mark Ruffalo and Chloe Bennet, and now the Myths Busting Myths marketing campaign with Eric André, the “Electric For All” marketing campaign is the nation’s largest, long-lasting, multi-sectoral and brand-inclusive public consciousness marketing campaign that empowers folks to decide on an EV for his or her subsequent automobile buy, rental or rideshare.