Superga Magnificence invests to adapt its Cosmeurop plant to full service

The “Magnificence” division of the Superga Make investments group now has 6 industrial websites in France and 500 staff in France, Europe and Asia. The exercise is split into three enterprise items: Subcontracting (filling, packaging, copacking, selecting), Full Service, Promotion & Retail. For a number of years, the corporate has been investing massively in its manufacturing software to turn out to be a privileged industrial companion of magnificence and luxurious manufacturers. Between 2019 and 2021, 20 million euros have been injected into the extension of the fragrance division and the modernization and automation of its numerous websites.

“Our ambition is to function websites that in all points (high quality, security, HSE, and so forth.) are as environment friendly as these of the manufacturers, in order that they are often absolutely assured in our skill to handle their wants. We wish to assist all manufacturers, from the smallest to the most important, because of a complementary supply and nice agility on all of our manufacturing websites,” explains Leslie Bréau-Méniger, President of Superga Magnificence.

Industrial excellence

The take-over in 2021 of the Cosmeurop website from L’Oréal enabled Superga Magnificence to amass a world-class manufacturing facility, a historic flagship of French perfumery devoted to the manufacture of Mugler and Azzaro perfumes. Though the L’Oréal group has undertaken to stay a companion of the positioning for a minimal interval of three years, Superga Magnificence has instantly initiated its industrial and business transformation to adapt it to the wants of full-service clients.

With 129 underground tanks, from 1,000 to 10,000 litres, a storage capability of 744,000 litres of alcohol, and 11 packaging traces, together with 4 computerized traces, Cosmeurop can produce 3 million litres of fragrance per 12 months and fill-in 20 to 25 million vials. The manufacturing unit is absolutely computer-assisted for complete precision within the weighing, premixing, colouring and filtration levels. All fragrance storage tanks are buried and related to the conditioning room by virtually 9 km of pipes, in order that the perfumes by no means come into contact with the air. The plant provides a degree of technicity and manufacturing capacities which are hardly seen in fragrance subcontracting, and which have already received over large names.

“These distinctive installations assure distinctive reliability and high quality. All of the perfumes produced on website are instantly related to the packaging traces”, emphasizes Anne-Sophie Motelle, Managing Director of Cosmeurop.

Agility and full service

Sized to answer large-scale initiatives, the Cosmeurop website dietary supplements the filling and packaging capacities of the opposite Superga Magnificence items, particularly the BPS Fragrances website, in Northern France, which has a maceration unit and eight fragrance filling traces. Due to its numerous websites, Superga Magnificence is ready to course of small, medium and huge collection.

For Superga, nevertheless, the problem was to make Cosmeurop acquire in flexibility. Thus, many of the investments have been geared toward reworking the positioning into an agile unit able to satisfying the a number of full-service expectations of all kinds of manufacturers. The totally different sizes of the maceration tanks, the number of packaging traces (computerized, semi-automatic and guide), thus make it potential to satisfy diversified wants, for minimal order portions of 5,000 or 10,000 items. Beneath this, the group’s different websites take over.

Cosmeurop, which additionally has historic experience and the suitable instruments for packaging refillable bottles fitted with screw-on rings, may even quickly have a robotic line devoted to small format bottles (10, 20 or 30 ml ). Sufficient to fulfill the 2 strongest developments of the second!

A completed product high quality laboratory is now obtainable to conduct the entire checks and analyses required by the manufacturers internally. Lastly, a storage capability of 17,000 pallets makes it potential to anticipate sure logistical wants of full service clients.

With Cosmeurop, Superga Magnificence now has capacities able to integrating into the economic technique of the most important teams, but in addition to handle the wants of nationwide and worldwide gamers of all sizes who need made in France merchandise.

“Capability, experience and agility are the primary strengths we put at disposal of all types of manufacturers,” concludes Anne-Sophie Motelle.