ITE Hong Kong 2022 Public Survey discover guests with sturdy efficient pent-up journey demand

The ITE2022 public survey discover guests present efficient pent-up demand essential to drive tourism restoration on the early stage when publish pandemic journey typically include increased costs! Within the final 2.5 days, public paid for admission to go to ITE2022 whereas its first 1.5 days admitted solely registered commerce guests.

Actually, ITE2022 drew over 31,000 public guests. The web survey collected 3,344 replies from August 12 when Hong Kong minimize arrival’s obligatory resort quarantine from 7 to three days.  

Actual pent-up Journey Demand
A certain signal of efficient pent up demand is when extra guests will improve journey price range within the coming yr! When requested, 55% survey respondents replied sure, 35% unsure and solely 10% no! An attention-grabbing comment, which flip the desk round, is vacationers been saving for over two years as pandemic forestall them from touring!

One other signal is a good portion will quickly restart touring! With quarantine upon returning to Hong Kong minimize down to three days in resort since mid-August, 7% respondents will journey overseas inside 1 month, 21% inside 3 months and 44% inside 6 months.

To partially quench journey thirst, some traveled domestically! Prior to now six months, a minimum of 65% of them did some types of native journey which embody staycation at 38%; native excursions at 24%; cultural and in-depth tour at 13% and Glamping at 4%!

The above mirror majority of ITE2022 guests are journey fans and might higher afford touring! Additionally, many will journey in close to future although some journey restrictions nonetheless in place.

Media stories on exhibitors feedback primarily based on interviews on the final day collaborate with the survey findings! Actually, ITE2022 exhibitors report obtain 10 occasions extra severe enquiries, and consider many in Hong Kong can (afford) and have sturdy journey curiosity!

Customer Profile
They’re mature and educated! The three largest age teams are respectively these “from 40 to 59” at 45%; “from 25 to 39” at 27% and people “above 60” at 23%. Almost half or 48% have college and one other 23% post-secondary schooling.

In Hong Kong, which like many different locations on the planet, good schooling typically intently hyperlink with good job and good earnings.

As anticipated, feminine outnumber male by round 3 to 2, and an absolute majority of 81% want touring in FIT or personal tour with solely 19% becoming a member of package deal tour.

Most popular Locations
Over three quarters of respondents will solely think about locations requiring no quarantine, which imply 24% could, and of whom, 4% positively is not going to exclude locations with obligatory quarantine whereas 19% unsure.

For post-pandemic journey most popular vacation spot, Northeast Asia which embody Japan and South Korea at 65% come out at high! A moderately distant second at 34% are mainland China, Macau and Taiwan and many others., to be adopted by Southeast Asia at 24%! Within the survey, respondents can select most two locations.

All three high decisions are nearer to dwelling however lengthy haul locations which embody North Americas and Europe, a little bit of shock, chosen by 23% respondents. This just one share level behind SE Asia, whereas Oceania at 13% come fifth!
 
Collaboratively, seminars on lengthy haul locations like Yellowknife in Canada, Iceland within the Atlantic, St. Petersburg in Russia, and Maldives within the Indian Ocean had been full with seating and standing audiences. In all, over 60 commerce and public seminars had been held in ITE2022 which regularly effectively attended.

ITE Reconnect stakeholders enhance Restoration
ITE2022, which the second editions held bodily in pandemic years, not solely effectively attended by guests however preserve a extremely multi-national profile of exhibitors!

An early and efficient platform for reconnecting and boosting restoration, it was attended by 2752 registered commerce guests, 31098 public guests and 107 exhibitors from 32 taking part nations and areas, and among the many exhibitors 71% from outdoors and abroad.

The following version, ITE Hong Kong 2023 which comprise of the thirty seventh ITE (Leisure) & the 18th ITE MICE, can be held from June 15 to 18, 2023 at Halls 1 of the Hong Kong Conference & Exhibition Centre

Organized by TKS Exhibition Providers Ltd., the annual ITE is strongly supported by the Ministry of Tradition and Tourism of the Folks’s Republic of China, with Hong Kong Tourism Board, Macau Authorities Tourism Workplace, journey and MICE commerce associations as Supporters.