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Lancôme Companions With Rosalía For La Vie Est Belle Perfume


Lancôme has partnered with Grammy and eight-time Latin Grammy-Award successful recording artist Rosalía for the model’s La vie est belle perfume.
 
With notes of Iris spring flowers, intoxicating patchouli, scrumptious spun sugar and sensual heat vanilla, this advanced and trendy perfume is designed to evoke joyous femininity and has garnered over 6,000 5-star critiques.
 
“La vie est belle” interprets to life is gorgeous, and Rosalía’s avant-garde fashion and musical prowess embodies her imaginative and prescient of l. a. vie est belle, or in her native Spanish, la vida es bella.  Via this partnership, Rosalía showcases the La vie est belle message: “Life is what you make of it – Make it Stunning.”
 
“At Lancome we consider that happiness is a robust supply of magnificence and Rosalía, by her outstanding expertise and music, brings happiness to hundreds of thousands of individuals each day,” says Giovanni Valentini, common supervisor Lancome USA. “As we welcome Rosalía as a accomplice of La vie est belle, we hope to encourage our Lancome group to at all times assume that life is what you make of it, make it stunning. And we’re very excited to work with Rosalía for this U.S. partnership and spreading this straightforward but inspiring message to all her followers.”
 
“Perfume has such a powerful sensorial attraction for me – it instantly jogs my memory of the various blissful moments all through my life. Life is a succession of moments, and every thing is related. If you wish to discover magnificence in life, you’ve got the ability to seek out it.  For that cause, I could not be prouder to accomplice with Lancôme on this MOTOMAMI journey,” says Rosalía. “I’m additionally thrilled that Lancôme will come alongside on this journey with me and providing my followers a cool expertise after they come to my reveals within the U.S.!”
 
As a part of the partnership, Rosalía will probably be featured in a sequence of content material on social platforms and in U.S. media campaigns.  Lancôme may also be a part of Rosalía on her tour in September and October in choose cities throughout the US to supply her followers an attractive pop-up expertise permitting the Rosalía group the chance to share how they’re dwelling la vida es bella.
 
As well as, Lancôme will supply live performance tickets to pick areas and bottles of La vie est belle eau de parfum signed by Rosalía through a sweepstakes on the model’s social media platforms.


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