Chefclub and Klépierre Group Purchasing Facilities Kick off an Unique Stay Purchasing Mall Tour

Chefclub, the world’s main food-themed leisure model, and 10 French malls from the Klépierre Group, the European chief in purchasing facilities, will host a sequence of stay occasions known as “Playfood” – aimed toward providing connoisseur, accessible, enjoyable, and shareable culinary experiences to youngsters and households.

 

The Chefclub and the Klépierre Group “Playfood” stay occasions will tour France as of this October and into 2023. Every occasion will final 4 days, from Wednesday to Sunday, and can characteristic three devoted areas, every branded by a Chefclub Children character and every providing completely different food-related experiences:

 

At Maurice’s Diner households can get pleasure from and take part in making enjoyable and strange trompe l’oeil recipes; playful meals workshops; entertaining household culinary battles; castings for Chefclub Children Creators; and thrilling demonstrations by a trompe l’oeil meals influencer.

 

The Carlton’s Quiz space will host a TV-style quiz present about meals that includes a Candy and Bitter workforce that can compete with one another, answering difficult questions which are as entertaining as they’re foolish.

 

Lola Land gives a colourful Instapoint for taking entertaining pictures for social networks with a lollypop and a donut prop to take a seat on. Contributors shall be inspired to put up their pictures on Instagram to create a viral marketing campaign and can be capable to win some Chefclub goodies.

 

Lastly, a branded phygital “Playfood recreation” shall be accessible through the occasion the place guests can get instant-win prizes from the shopping center, Chefclub and the varied companions concerned.

 

This initiative shall be supported by a robust native advertising marketing campaign organized by every purchasing middle with PR, newsletters, social media and in-store POP and stickers, and radio spots asserting the date and time of the actions. Chefclub will even leverage and promote every date by way of Fb and Instagram tales in addition to on its French web site.

 

Salma Kharchafi, Head of Advertising and marketing for France and Belgium at Klépierre commented, “We’re proud to start this first-time partnership with the proficient French model Chefclub and its workforce, with whom we share a typical goal: to host enjoyable, distinctive and excellent experiences for our audiences. This type of tailored cooking occasions make sense for our malls that are way of life experience-based venues.”

 

Marie-Laure Marchand, SVP International Shopper Merchandise & Enterprise Improvement, Chefclub, commented, “Experiential advertising is a key driver for Chefclub and these mall occasions within the greatest cities in France are a improbable expression of what Chefclub brings to households: enjoyable, cooking and entertaining experiences. We’re delighted to companion with Klepierre’s French purchasing facilities with whom, because of their belief and enthusiasm, we’ll create unforgettable recollections for our No.1 followers!”

 

Since its launch in 2016 Chefclub has grow to be the No. 1 food-themed digital leisure model on the planet with an unparalleled degree of success: it’s 100 million followers (half within the US and UK) generate 2.5 billion world views a month on social media. Chefclub content material streams throughout the globe by itself proprietary channels, social platforms and FAST streamers corresponding to Pluto TV and Samsung Plus.

 

On the licensing and client product aspect Chefclub operates a strong D2C and D2R and publishing enterprise, which have bought 700,000 books and 250,000 Chefclub Children cookery kits thus far. The corporate additionally works with licensing brokers within the UK, Germany, Italy, China, and Benelux, and has received three Licensing Worldwide Awards for Greatest Digital Model in France (2021, 2019) and Germany (2021).