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Bollywood actor Ranveer Singh invests in magnificence care startup Sugar Cosmetics


Bollywood actor Ranveer Singh invests in beauty care startup Sugar Cosmetics

Bollywood actor Ranveer Singh invests in magnificence care startup Sugar Cosmetics

Bollywood star Ranveer Singh has invested in magnificence merchandise startup Sugar Cosmetics, a press release issued by the corporate stated with out disclosing the funding particulars.

The assertion stated Singh will “play the function of brand name evangelist and construct join throughout key markets.” The funding is anticipated to gas Sugar’s growth in different potential markets.

Singh’s funding comes quickly after a $50 million Collection D fundraise within the start-up, led by consumer-focused personal fairness agency L Catterton.

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“I’ve admired SUGAR`s potential to construct an amazing fan-following through the years and I`m excited to be part of this journey and assist the model obtain its mission of offering Indian girls entry to premium and high quality make-up merchandise specifically formulated for them,” stated Ranveer Singh.

The brand new funding by Ranveer “is anticipated to additional increase SUGAR`s growth in different potential markets,” it stated.

“Sugar is the make-up of selection for daring, unbiased girls who refuse to be stereotyped into roles and if somebody shares the identical DNA as ours, it’s Ranveer,” stated Vineeta Singh, Cofounder and CEO, Sugar Cosmetics.

“Ranveer’s character of being daring, quirky, and vibrant makes the partnership a pure match,” she added.

Sugar Cosmetics, which began off as a D2C model in 2015, ventured into offline retail in 2017, and has annual gross sales of over Rs 550 crores, the corporate stated.

The wonder startup has been named as a case examine on the Indian Institute of Management Ahmedabad (IIM-A) Case Centre, the corporate’s chief working officer Kaushik Mukherjee posted on LinkedIn.


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