How S’Younger Worldwide is shaking up magnificence’s retail mannequin in China for Worldwide Manufacturers

SHANGHAI, Sept. 1, 2022 /PRNewswire/ — S’Younger Worldwide China’s premier accomplice for worldwide magnificence manufacturers getting into the Chinese language market, launches a really interactive superior retail ecosystem, by increasing their omni-channel providing to incorporate a brand new $10million retail house, their first offline retailer, SHUIYANGTANG opening on 1st October 2022. Positioned in Changsha, the media capital metropolis (the Chinese language centre of media and humanities) in a high-end buying vacation spot, Worldwide Finance Sq. (IFS), with a each day common buyer movement of 1.2 million, SHUIYANGTANG is an elevated one-stop buying expertise.

SHUIYANGTANG integrates a number one on-line platform with a high-end retail house to create a one-stop magnificence and life-style expertise. Leveraging their digitally native direct-to-customer enterprise mannequin, S’Younger now completes the expertise for Chinese language prospects with a chance to expertise and store area of interest magnificence manufacturers offline. It marks the completion of the offline closed-loop format of S’Younger Worldwide, offering a full set of options for his or her world companions in China with all-dimensions and omni-channel capabilities.

“China offers a brand new alternative for abroad magnificence manufacturers and now’s the time to interrupt into the market,” says Marshall Chen, Co-founder and CEO of S’Younger Worldwide. “Our CP mannequin has already helped many area of interest manufacturers navigate the delicate omni-channel market. Now with the addition of our offline retail retailer SHUIYANGTANG, S’Younger brings much more alternative to manufacturers searching for to succeed in the 5 million individuals in China’s high-end client group.”

S’Younger Worldwide’s CP mannequin helps world manufacturers navigate the customarily daunting and complex Chinese language market by working in partnership with them to construct their positioning and methods round advertising, retail, and provide chain. It affords an all-encompassing resolution for manufacturers to develop sustainably in China. At the moment many Worldwide manufacturers solely promote on-line, cross border by way of Hong Kong, because of earlier animal testing laws constraints. Nonetheless, with the welcome change in laws, S’Younger Worldwide is completely positioned to convey these manufacturers even nearer to new Chinese language prospects, by way of their offline retailer which supplies customers the chance to attempt merchandise first hand earlier than shopping for.

In tandem, S’Younger Worldwide will launch flagship on-line SHUIYANGTANG shops on three main platforms – Tmall World, Douyin (Tik Tok in China), and WeChat – not solely reinforcing their omni-channel credentials however supporting prospects of their new retail retailer with QR codes acceptable for a number of on-line channels that enable for the comfort of on-line buying, whereas testing merchandise in individual – creating a really interactive retail ecosystem.

SHUIYANGTANG A Magnificence Emporium

The $10m idea retailer is over 3200 sq. ft., divided into 4 practical areas with a further 800 sq. ft. pop-up house. With its educated magnificence advisors, in addition to the usage of AI interactive know-how, SHUIYANGTANG will appeal to high-end magnificence lovers from everywhere in the nation and introduce them to the distinctive philosophy, story and product advantages of the area of interest magnificence manufacturers out there. The areas embody:

Elite Alternative – with digital artworks and interactive installations, the Elite Alternative space is a pop-up part for manufacturers to showcase their story and visible enchantment, in addition to an area to spotlight the highest skincare and wonder merchandise chosen by every buyer. The Elite Alternative space is solely based mostly on actual consumption knowledge and person expertise, which presents a singular interplay between manufacturers and prospects.

Formulation Lab – an experiential house for skincare and wonder merchandise with a show wall that includes product movies and imagery from main manufacturers from the world over. The sales space within the centre shows focus manufacturers and the setting and look of the sales space adjustments relying on the season and present trending subjects. The world additionally has an ornamental forest characteristic for patrons to expertise the therapeutic energy of crops.

Fragrance Gallery – an modern, multi-sensory perfume testing sanctuary that blends visible, style and scent experiences to convey limitless surprises to customers. In a sublime and enjoyable surroundings, prospects can select their favorite scents from tons of of area of interest salon fragrances on the show wall, whereas having fun with hand-brewed espresso from baristas.

Dream Dresser – an beautiful and delicate dressing desk options high-end, area of interest abroad make-up manufacturers. With adjustable lighting, the dresser offers a number of customers with the memorable expertise of being a magnificence blogger with the liberty to attempt varied new merchandise themselves in a curated house.

Digital Evaluation Led Experiences

S’Younger Worldwide has been on the forefront of digital know-how and this continues all through the distinctive buying expertise at SHUIYANGTANG. Prospects will probably be provided an AI magnificence take a look at, a enjoyable and interactive method to uncover their pores and skin kind and the merchandise in retailer that may swimsuit them. As soon as the outcomes of the AI take a look at are prepared, prospects will probably be matched with a devoted magnificence butler, who will suggest acceptable merchandise for them based mostly on their pores and skin kind and necessities and provide completely different experiences, presents and vouchers, together with styling, eyebrow grooming and make-up suggestions. This distinctive digital expertise not solely provides curiosity to the shopper’s expertise, but in addition offers efficient steerage for buy.

SHUIYANGTANG will deal with introducing wonderful magnificence manufacturers globally, receiving most assist in each offline promotion and show. The typical spending of mainstream magnificence assortment shops is $100, whereas the goal buyer group of SHUIYANGTANG is predicted to spend $300-500.

Marshall Chen, Co-founder and CEO of S’Younger Worldwide explains, “The high-end client group in China exceeds 5 million individuals and SHUIYANGTANG goals to formally serve this goal group of customers. Along with its prime location and high-end mall endorsement, SHUIYANGTANG will hyperlink its goal client group by way of the ‘Exhibition-Retailer’ mannequin with a singular digital expertise. That is the way forward for magnificence.”

The Unique Magnificence Exhibition-Retailer Mannequin

To convey SHUIYANGTANG‘s ‘exhibition-style’ retailer to life, S’Younger Worldwide will host the world’s most unique magnificence exhibition, Genesis of Magnificence – 100 Years of Magnificence Assortment, and formally launch SHUIYANGTANG’s new retail ‘Exhibition-Retailer’ enterprise mannequin to determine a brand new retail chain, anticipated to garner hundreds of thousands of native high-end magnificence customers.

Marshall Chen continues, “Our purpose is to convey magnificence to life in a enjoyable and modern approach for our customers. The S’Younger group created this best-in-class Exhibition out of affection and stay up for seeing the way forward for the wonder business proceed to paved the way in China. We need to assist each client uncover their most assured self by way of the enjoyable, interactive imaginative and prescient of SHUIYANGTANG.”

The Exhibition, opening on thirty first August 2022, will accompany the opening of the shop in Changsha and all future shops. The 71000-piece assortment will embody magnificence and cosmetics’ collections from the East and the West and can revisit the necessary moments all through 100 years of magnificence.

With an exhibit worth of over $15m, this historic exhibition will characteristic unique extremely fascinating objects from iconic world magnificence pioneers, seen for the primary time and on mortgage from Mr. Qiu, a outstanding Chinese language collector. It’ll additionally characteristic an unique “Aromatic Mist” Artwork Set up created particularly for the exhibition by British perfume pioneer Jo Malone CBE and celebrated Asian Artist Mr. Lee Seung Koo, founding father of DDINGGU Artwork IP.

The exhibition positioned at Worldwide Finance Sq. (IFS), will run for 3 months from 1st September to thirtieth November and appeal to over 100,000 excessive finish customers and wonder lovers.

The Way forward for Magnificence in China

As manufacturers develop and enterprise turns into extra world, their want for brand spanking new prospects and markets will increase. China’s magnificence market (the mixed worth of its color cosmetics and skincare markets) was price 329.7 billion yuan ($51 billion) in 2020 and is about to get pleasure from a relentless annual progress fee (CAGR) of 11.18% to 2025, when its whole worth will attain 560 billion yuan ($86.7 billion), based on knowledge from Euromonitor Worldwide. However this enormous alternative can even current challenges and if a model needs to efficiently launch in China, they should discover a accomplice who will navigate these country-specific necessities and develop and shield their model fairness. S’Younger Worldwide has been that reply for a lot of manufacturers for over 16 years and can proceed to introduce world area of interest luxurious manufacturers to Chinese language customers. They continue to be dedicated to turning into the perfect CP of world magnificence.

SOURCE S’Younger Group Co., Ltd.