Resale Innovator, Beni, Launches to Make Secondhand Purchasing Seamless

Chrome Extension Gives Sustainable, Price-Efficient, and Easy Purchasing Different in Partnership with Main Resale Marketplaces

SANTA BARBARA, Calif., Aug. 31, 2022 /PRNewswire/ — Beni at the moment introduced the launch of a free and easy-to-use Chrome browser extension that makes secondhand purchasing seamless. With the press of a button, Beni intercepts on-line purchasing searches and directs customers to the identical or related merchandise on main resale marketplaces comparable to The RealReal, Hire the Runway, Vestiaire Collective, eBay, Kidizen, and extra. Beni makes it easy for customers to search out and purchase secondhand gadgets that provide higher worth and a smaller environmental footprint.

“Our purpose is to make resale simply as simple and handy as shopping for new,” stated Sarah Pinner, CEO and co-founder, Beni. “Whereas at the moment most of us perceive the monetary and environmental advantages of resale, it nonetheless takes an excessive amount of time and vitality to search out the pre-loved gadgets we would like. Beni solves this downside for the primary time, making the secondhand purchasing expertise frictionless. In doing so, we imagine that purchasing resale can change into the brand new norm – a win for our wallets, our closets, and our planet.”

On a mission to speed up the round economic system and scale back fashion-related emissions, Beni is impressed by the problem of facilitating a world the place 1 in 5 garments are traded through circular business models by 2030.  With 93 percent of US shoppers open to buying secondhand (up from 45 p.c in 2016), the style resale trade has grown extra in style, with any earlier stigma just about eradicated. Consumers now have entry to a quickly increasing variety of resale choices, together with brand-owned resale choices.

“We constructed Beni to help consumers who acknowledge the advantages of secondhand however simply do not know the place to begin,” stated Celine Mol, CTO and Co-founder, Beni. “Purchasing resale hasn’t at all times been simple, however with Beni, clients can discover a vary of dependable resale items, from designer purses to out of doors attire, for excellent worth. This shall be an enormous aid, particularly as shopper costs proceed to rise: think about getting the identical model at a greater value, a greater model on the identical value, or perhaps a higher model at a greater value, all whereas minimizing your affect on the planet.”

The recommerce revolution is right here to remain. Since 2020, online resale fashion in the US has grown by 20% and is expected to reach $67B by 2025. Beni hopes to speed up the transition to round trend by extending the lifecycle of our closets with shopper values – and magnificence – in thoughts.

To be taught extra about Beni or obtain the browser extension, go to https://www.joinbeni.com/.

About Beni 
Beni is a free and easy-to-use browser extension that makes secondhand purchasing seamless for consumers wanting to economize and store extra consciously. Presently obtainable on Chrome, Beni gives a frictionless recommerce expertise, enabling customers to search out and purchase the pre-loved gadgets they need from over 20 main resale marketplaces within the click on of a button. With Beni, consumers can browse acquainted retail favorites and immediately obtain a curated listing of secondhand options to make the neatest alternative for his or her closet and their pockets. For extra data, go to https://www.joinbeni.com/.

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SOURCE Beni