d2c manufacturers: Marico to construct Thrasio-style mannequin to scale up D2C manufacturers

AdminCreative August 31, 2022 0 Comments brands, build, common tech platform, D2C, D2C brands, marico, Model, online space, Scale, thrasio-style model, Thrasiostyle

Marico April-June quantity declines mid-single digit, blames tepid demand

Synopsis

That is additionally a part of a wider technique by the buyer items firm to enter new segments, particularly within the on-line house, and have greater agility for its general operations with out disrupting the prevailing conventional system.

Marico is making an attempt to construct a Thrasio-style mannequin the place it’ll create synergies and scale up direct-to-consumer manufacturers by having a typical tech platform, provide chain and buyer relations administration. That is additionally a part of a wider technique by the buyer items firm to enter new segments, particularly within the on-line house, and have greater agility for its general operations with out disrupting the prevailing conventional system. The proprietor of the

ETtech

Aug 31, 2022, 06:00 AM IST