Digital branded Love island villa: Driving person engagement,

Azerion companions with ITV  Studios‘ Love Island to create a social expertise in Lodge Hideaway, opening up alternatives for manufacturers and gamers

Amsterdam, NL – 29 August 2022 – Azerion, the digital leisure and media platform, has introduced the outcomes of its first digital branded hangout room in Lodge Hideaway for Love Island and ITV Studios, creating larger person engagement than any of the opposite rooms since its launch eleven weeks in the past. Following the partnership’s fast success, Azerion and ITV Studios proceed to carry new experiences to gamers and are launching the primary of a month-to-month World of Love Island quiz collection.

Within the first 15 hours of launching the branded room,135,000 objects had been bought. This elevated to 545,000 after 30 days, with blue and pink caps the preferred objects. This exceeded earlier campaigns run on Lodge Hideaway, which noticed a median of 75,000 objects bought within the first 15 hours and 360,000 after the primary 30 days. The branded room attracted 3 million visits in 30 days with 46,000 every day guests on common, spending a median of 52 minutes in whole over the interval.

With the Love Island season drawing to a detailed, because the reunion within the UK occurred on 7 August and within the US season ends on 28 August, Azerion in partnership with ITV Studios will probably be rolling out new options. 

Relive the Love Island magic with the World of Love Island Quiz in Lodge Hideaway!

Azerion and ITV Studios are delighted to announce the primary of a month-to-month World of Love Island quiz collection being hosted in Lodge Hideaway on 1 September, as a part of their international digital content material partnership. Gamers can now be part of different beach-body prepared avatars within the Love Island Villa as they’re proven iconic footage from Love Island exhibits from around the globe to check their information. 

With the brand new immersive World of Love Island quiz expertise, gamers should reply questions comparable to: What occurs subsequent? What color swim shorts was he sporting? Which nation is that this Islander from? The sport works by stepping on platforms A, B and C till the platform with the precise reply lights up. With three rounds, every containing 5 questions, being broadcasted 4 occasions a day (to cowl all time zones), gamers won’t ever miss out on proving who’s the largest Love Island professional round; with all individuals receiving an unique pin to indicate off. A particular launch of recent clothes and furni, plus the extension of the prevailing Love Island room into the World of Love Island space will assure to maintain the summer time vibes flowing.

Kim Dingler, CCO, International Leisure at ITV Studios, feedback: “Love Island  has such a loyal and engaged fanbase, by bringing the present to Lodge Hideaway gamers really feel actively concerned as they expertise the lifetime of an Islander within the Love Island villa.”

Jurriaan van Teunenbroek, VP Video games and Content material at Azerion, feedback: “The Love Island expertise in Lodge Hideaway has been such an important success, showcasing the various prospects for manufacturers to have interaction with customers in an natural approach. This partnership demonstrates the alternatives of in-game promoting and branding, capturing the eye of hundreds of thousands of actively engaged audiences and coupling it with a profitable TV present to extend cross-marketing methods.”

Contact

press@azerion.com

investorrelations@azerion.com 

About Lodge Hideaway

With over 17.5 million registered customers, Azerion’s Lodge Hideaway is a 3D social digital neighborhood stuffed with alternatives to fulfill new individuals and make new buddies. The Lodge is a vigorous and vibrant world full to the brim with social adventures and enjoyable actions! Costume to impress and stand out from the group with an abundance of trendy clothes, objects and equipment. Customise your room with quite a lot of furnishings objects and decorations. Study secret gestures and dance strikes – after which celebration into the early hours inside distinctive public rooms. It doesn’t matter what you wish to spend your time doing, Lodge Hideaway is the place to be. There’s oodles of enjoyable available and secrets and techniques to find, so leap in and ensure the opposite company recognise your title!

About ITV Studios

ITV Studios is a creator, producer and distributor of world-leading programmes and codecs that individuals can’t get sufficient of. Connecting hundreds of thousands of individuals every single day and shaping and reflecting the world they stay in, ITV Studios is Extra Than TV. Its Model & Licensing division is chargeable for all international industrial actions together with sponsorship, model licensing, shopper merchandise, gaming, and stay occasions. It represents a various portfolio together with scripted and non-scripted content material, recreation exhibits and children titles, which provides a variety of business alternatives. Manufacturers embrace The Voice, Hell’s Kitchen, Love Island, I’m A Movie star… Get Me Out of Right here!, The Chase, Coronation Road, Schitt’s Creek, The Final Unicorn, Thunderbirds, House: 1999, The Prisoner, and extra.

About Azerion

Azerion is a high-growth digital leisure and media platform. As a content-driven, know-how and information firm, Azerion serves customers, digital publishers, advertisers and recreation creators globally. Azerion’s built-in platform gives know-how options to automate the acquisition and sale of digital promoting for media consumers and sellers, supported by in market gross sales and marketing campaign administration groups. By means of our know-how, content material creators, digital publishers and advertisers work with Azerion to achieve the hundreds of thousands of individuals throughout the globe that play Azerion’s video games and look at its distributed leisure content material to extend engagement, loyalty and drive e-commerce. Based in 2014 by two Dutch entrepreneurs, Azerion has skilled fast growth pushed by natural development and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded firm listed on Euronext Amsterdam. 
For extra data go to: www.azerion.com