PUBG wins the VMA’s first Metaverse Efficiency award

Korean pop lady group Blackpink received the MTV Video Music Award for Finest Metaverse Efficiency in PUBG Mobile. The class had over 320 million votes, in response to MTV, and the group’s digital live performance, Blackpink: The Digital, garnered essentially the most votes.

MTV launched Finest Metaverse Efficiency as a brand new class to the VMAs final month to honor the digital live shows that had been held in video video games in recent times, particularly on account of reside in-person live shows getting postponed or canceled altogether because of the COVID-19 pandemic. On the time, an MTV spokesperson advised ITK (through The Hill) that the community moved to incorporate the class within the awards after seeing a rise in artists interacting with followers by gaming — an achievement Fortnite can take essentially the most credit score for due to the Astronomical concert by Travis Scott in 2020 — to not point out as an try to attract in youthful audiences.

“We noticed the chance to focus on and honor a number of the greatest, most impactful executions of this — and rejoice artists who’ve discovered artistic methods to make use of these areas — which led to the addition of Finest Metaverse Class this 12 months,” the spokesperson stated.

5 different artists and teams had been nominated for this Finest Metaverse Efficiency, together with Blackpink’s fellow Okay-pop group BTS for his or her efficiency in Minecraft (which streamed on YouTube), Ariana Grande for her Rift Tour live performance in Fortnite, Twenty One Pilots for his or her live performance in Roblox, Charlie XCX for additionally internet hosting a live performance in Roblox, and Justin Bieber for his efficiency on Wave, a digital actuality platform that hosts immersive interactive live shows by standard artists.

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