MAD Options: Contributing to the expansion of digital music from Africa to the world

MAD Solutions, an initialism of Measurable Correct Digital Options, is a new-age music distribution firm based by Bugwu Aneto-Okeke. Since its launch in 2017, the pioneering digital music firm has served as a substitute for conventional music label offers. MAD Options’ main service is digital music distribution, however lately, the corporate has transcended its unique conception, now providing a variety of providers that embrace digital advertising and marketing, label providers, public relations, and music publishing. 

With operations in Nigeria, South Africa, Canada, and the US Of America, MAD Options has been on the forefront of aggregating and licensing music content material from throughout the continent of Africa to the world from over 45 digital service suppliers like Apple Music, Spotify, VEVO, Amazon, YouTube, Pandora, Audiomack, Ayoba, TikTok, Triller, Deezer, iHeartRadio, Boomplay, Mdundo, BeatSource, Joox, Tencent, and lots of extra. The corporate can also be designed to construct long-term music careers for African artists with a trajectory to interact their followers and inform their tales to the world in fascinating methods.  

Being on the epicentre of music’s development, MAD Options has been in a position to efficiently export Nigerian music from the streets and native suburbs to the world by way of an built-in digital distribution strategy, superior information assortment instruments, and digital advertising and marketing analytics experience that may assure the most effective conversion charges and return on funding for artists whereas making a fanbase and buying retargeting information to assist their music obtain a wider attain. 

Residence to over 1000 artists worldwide, MAD Options has supported the debut albums, prolonged playlists, and early singles of artists in varied genres however it’s predominantly targeted on afrobeats music. Though lately, the corporate has been making a noteworthy foray into the gospel music market, working carefully with artists like Okey Sokay, Nosa, Protek Illasheva, and extra to come back. Within the Nigerian music scene, MAD Options has distributed and/or are nonetheless distributing for artists resembling Simi, Reekado banks, P-Sq., Runtown, Ric Hassani, Asa, Phyno, Maleek Berry, King Perryy, Skales, Seyi Shay, Liya and lots of extra. 

MAD Options distributed Simi’s To Be Trustworthy album which peaked at #1 in Gambia, and #2 in Nigeria and Ghana. The corporate additionally performed a semantic function in launching Nigerian artist, Runtown, into the mainstream market together with his hit single “Mad Over You”. Artists like Yung L have made their debut on the Billboard Charts, and Africa’s greatest music duo, P-Sq., are at present making their resurgence with the assistance of providers proffered by MAD Options. With a list of over 3 billion performs and counting, MAD Options has certainly served because the distributor for a lot of nominated and award profitable artists. 

“It’s been an unbelievable journey over the previous 5 years . MAD Options has grown and expanded greater than I anticipated,” says Bugwu Aneto-Okeke, Founder and CEO of MAD Options. “Even with all of the challenges we face within the African market, a enterprise born in Lagos Nigeria, has now expanded into different territories together with the US & Canada with regular and vital enhance in music catalogue and income . Constantly doubling catalogue performs and income every year. It’s a good time for African Music and we’re proud to be enablers within the Africa to the world motion.”

For MAD Options, the aim has all the time been to supply African artists with a worldwide attain. As a number one Impartial Distributor, MAD Options is a Member of the World Impartial rights physique “Merlin” with entry to the most effective offers. The corporate has acquired a combination of direct offers with international DSPs licensed by way of its US workplace and Merlin offers licensed by way of its Sub Saharan Africa workplaces. In 2021, the corporate partnered with funding firm, Chordcash, to assist unbiased artists obtain fundings and assets into their music profession in order to maximise potential. Some artists have already obtained funding and are already beneficiaries of the initiative.

Throughout the first quarter of 2021, MAD Options launched its newest product, an afro-fusion music listening group, expertise company and label servicing firm known as Engage. The initiative serves as a expertise incubator masking Africa, Europe, the UK, US and Canada. With an goal that includes blurring the road between main labels and unbiased artists, Have interaction makes use of tailor-made and bespoke label providers that present unbiased artists with correct illustration, activation, fan base constructing, and entry in all key music territories on a worldwide scale.

Core audiences of Have interaction embrace music listeners, artists, and business tastemakers. At the moment standing as one in every of Africa’s greatest music communities and official curator on Apple Music and Audiomack, Have interaction is consistently creating alternatives for artists’ communities that may subsequently speed up publicity and guarantee speedy scaling of listenership by varied playlist campaigns and DJ Mixes.

The inception of Have interaction has launched Spin With Engage, a DJ Combine curator and provider highlighting a few of the most enthralling DJ Mixes throughout Africa from each established names and an inexhaustible new class of DJs that features DJ Neptune, DJ Xclusive, DJ Voyst, DJames, DJ Consequence, and lots of extra. The primary function of Spin With Have interaction is to proceed constructing a musical viewers influenced by the standard of mixes carried out by famend DJs who can just about carry any temper to life. 

With an array of recent merchandise launching within the fourth quarter of 2022, it stays MAD Options’ aim to create an ecosystem the place unbiased artists and labels can safe their future within the music enterprise, and obtain their long run targets. With the ever-evolving digital age, MAD Options helps to ship worth to music professionals regionally and internationally; utilizing a mixture of expertise, and advertising and marketing expertise to construct belief and maximise income potential from Africa to the World & Vice versa.

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