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Victoria Beckham Magnificence names new CEO, changing co-founder

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Victoria Beckham Magnificence has named Katia Beauchamp, co-founder of pioneering magnificence subscription service Birchbox, as its new chief government, efficient instantly. Veteran magnificence government Nance Hastings will be part of as president in November 2022.

The appointments come at “a pivotal time” for Victoria Beckham Magnificence, which is trying to develop globally and ramp up its clear magnificence improvements, the corporate stated in an announcement. Former CEO Sarah Creal, who co-founded the enterprise with Victoria Beckham in 2019, stepped down within the spring, however the model declined to touch upon why.

Katia Beauchamp is the brand new CEO of Victoria Beckham Magnificence.

Photograph: Jami Saunders for Victoria Beckham Magnificence

David Belhassen, founder and managing accomplice of Neo Funding Companions, which in 2017 injected £30 million into Victoria Beckham Restricted, stated the wonder enterprise has had “virtually three years of worthwhile development” and “very strong foundations have been established”. He described the brand new appointments as the beginning of a “second chapter” for the model.

Beauchamp was instrumental in driving Birchbox’s development from its inception in 2010 to over 1,000,000 subscribers and 500 model partnerships together with Mac Cosmetics and Lancôme. Beauchamp stepped down as CEO of the corporate final 12 months after female-led well being and sweetness sciences startup Femtec Well being acquired the enterprise. Birchbox doesn’t disclose its revenues. Hastings has over 25 years of expertise at Estée Lauder Corporations throughout a number of manufacturers in its portfolio, and was most lately president of fresh magnificence model Alpyn.

“I’m so enthusiastic about our overarching imaginative and prescient for an inclusive, clear magnificence model, and the response and engagement of our group from day one has been phenomenal. Katia and Nance’s experience, imaginative and prescient and expertise are, doubtless, going to be invaluable in serving to me develop, form and proceed on this thrilling journey,” stated Beckham, co-founder and artistic director of Victoria Beckham Magnificence, in an announcement.

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