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Qatar Responsibility Free unveiled an expanded magnificence area in Hamad Worldwide Airport on 24 August. The Moodie Davitt Report was on location to see the brand new retailer.

QATAR. Qatar Responsibility Free yesterday unveiled an expanded premium magnificence area at Hamad Worldwide Airport.

The Moodie Davitt Report Founder & Chairman Martin Moodie and Manufacturers Editor & Digital Advertising and marketing Supervisor Hannah Tan-Gillies have been on location for the debut of the brand new zone, which includes a stellar line-up of famend magnificence manufacturers and journey retail-first releases.

Click on on the YouTube icon to look at Martin Moodie’s walkthrough clip of the brand new multi-brand magnificence area at Qatar Responsibility Free 

Qatar Responsibility Free is constructing in the direction of this 12 months’s FIFA World Cup Qatar 2022 – which kicks off in Doha on 20 November – and the opening of Hamad Worldwide Airport’s (HIA) much-anticipated enlargement with a flurry of retailer openings and improvements within the present South Node Plaza.

The prolonged magnificence area, completely revealed to The Moodie Davitt Report, options a number of high make-up, skincare and perfume manufacturers.

L’Oréal Group-owned Make-up For Ever, L’Oréal Paris, Helena Rubinstein and SkinCeuticals all function in hanging branded areas and gondolas.

(Left) Make-up For Ever and (proper) L’Oréal Paris spotlight journey necessities and channel-exclusive units

Elegant and wonder tech-driven: The SkinCeuticals space showcases the model’s SkinScope pores and skin prognosis device

(Above and under) The Antioxidant Authority lands in Hamad Worldwide Airport

A life-sized silhouette of SkinCeuticals’ serum bottle is the star function of the SkinCeuticals model space, which places its C E Ferulic, Phloretin CF and Silymarin CF hero serums within the highlight. The SkinCeuticals space additionally highlights the model’s popularity as ‘The Antioxidant Authority’ by emphasising its ‘Stop, Right, Shield’ ethos.

Sister manufacturers Cle de Peau Beauté and Shiseido every function in their very own elegant branded again partitions. Shiseido is providing its Future Resolution LX, Very important Perfection Lifting & Firming Cream, Ultimune Energy Infusing Focus and Benefiance Anti-Wrinkle traces. In the meantime, Clé de Peau Beauté’s Key Radiance Care Trio is the star of the French magnificence model’s again wall.

Clé de Peau Beauté and Shiseido dazzle with Qatar Responsibility Free

The La Mer model space places a particular concentrate on its hero Crème de La Mer line

La Prairie is showcased in a premium silver-toned area, highlighting its Pure Gold Radiance Collection and Skin Caviar Nighttime Oil improvements. Each traces have been the themes of latest Moodie Davitt Highlight Collection eZines.

Guerlain occupies a golden branded space and presents its full, make-up skincare and perfume traces. Guerlain’s L’Artwork & La Matière, Les Absolus D’Orient and Aqua Allegoria perfume traces are on full present, alongside the Abeille Royale skincare vary.

A separate gondola showcases Guerlain’s full make-up collections, together with Rouge G, Kiss Kiss Bee Glow, L’Essentiel Basis and the Terracotta Bronzer.

Going for gold: Guerlain is showcasing its hero Aqua Allegoria, Abeille Royale and L’Artwork & La Matière traces

A big selection of fragrances mild up the Guerlain space

The Estée Lauder Firms-owned luxurious skincare model La Mer is shining the highlight on its ‘Little Luxuries’ journey assortment and its hero Crème de La Mer, The Focus, The Eye Focus, The Revitalizing Hydrating Serum and The New Remedy Lotion product traces.

(Left) La Mer and (proper) La Prairie are showcased in super-premium branded areas

The soon-to-be-revealed Chanel area serves as an extension of the model’s present perfume area within the South Node. Again wall shows at the moment provide the luxurious home’s make-up, skincare and perfume traces.

A central pillar serves as a highlight for seasonal presents. A rotating roster of magnificence manufacturers can be featured on the high-profile area. At current, it’s displaying merchandise from Helena Rubinstein and Contemporary, the latter making a hanging debut right here.

The prolonged magnificence area connects seamlessly to the prevailing QDF Magnificence retailer

An prolonged Chanel magnificence and perfume area is opening quickly

Qatar Responsibility Free is at the moment the one journey retailer on the earth to accommodate make-up model Pat McGrath Labs. Launched in 2015 by the famed make-up artist, the model turned the most important promoting magnificence launch in Selfridges’ historical past in April 2019.

Superstar-led magnificence model Fenty Magnificence, owned by Barbadian singer/songwriter Rihanna, is one other journey retail-first model featured within the present magnificence area.

Look out for our wider report on different latest or forthcoming introductions at Qatar Responsibility Free. And click on here for our unique report on this week’s opening of the excellent Louis Vuitton boutique, a excessive level in a number of methods for retailer, model and a sure beloved mascot known as Vivienne.

Our editorial collection will culminate in protection of the inauguration of the airport enlargement later this 12 months, timed to  precede the FIFA World Cup Qatar 2022.

Contemporary and Helena Rubinstein are the present model highlights of the central pillar



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