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Pure Stability introduces new limited-ingredient merchandise, rebrand


SAN DIEGO — Pure Stability Pet Meals, Inc. showcased new merchandise and reimagined branding throughout SuperZoo 2022 in Las Vegas.

Pure Stability’s new merchandise embody new limited-ingredient canine treats and reformulated, limited-ingredient canine and cat diets. Every new product recipe is developed utilizing science and veterinary experience and has undergone rigorous meals security testing.

“As pioneers within the restricted ingredient class, we work exhausting to maintain recipes easy so mother and father can feed their pets with confidence,” stated John Sturm, chief income officer for Pure Stability. “We’re continuously evaluating our recipes to supply pets with the most effective diet and proteins, and we’re excited to share our new research-backed formulation at SuperZoo.”

Natural Balance's new dog treatssSupply: Sosland Publishing Co.

The corporate’s new treats encompass Rewards Canine Treats, obtainable in Jumpin’ Stix, Minis, Crunchy Biscuits codecs and in Beef, Peanut Butter, Bison, Hen, Duck, Salmon and Venison flavors.

Pure Stability’s new Freeze-Dried Uncooked Treats for Canine are formulated with protein-rich animal meat and can be found in two recipes: Hen & Candy Potato and Beef & Brown Rice. The freeze-dried uncooked treats can function a meal topper or commonplace deal with, obtainable in 6-oz and 13-oz resealable packages.

The corporate has additionally expanded its complete-and-balanced pet diet choices to incorporate a brand new Small Breed Vegetarian Recipe for Canine, Platefulls® for Canine and reformulated Restricted-Ingredient Cat Meals Recipes, which will likely be coming quickly. 

Natural Balance's Platefulls pet food lineSupply: Sosland Publishing Co.

Formulated with vegetable broth, inexperienced peas, brown rice and extra, the brand new Small Breed Vegetarian Recipe provides purposeful advantages for canine with none animal-based protein. The kibble can function a complete-and-balanced various to conventional meat-based diets, supporting muscle mass and well being digestion. The Small Breed recipe additionally provides a smaller kibble measurement for canine breeds with small jaws and tooth. Pure Stability’s new Platefulls Homestyle Meals provide shelf-stable, ready-to-serve canine meals. The meals can be found in three recipes: Harvest Hen & Rice, Tender Beef & Potato, and Savory Duck & Pumpkin. Platefulls could be served as a complete-and-balanced meal or topper. 

The corporate’s reformulated, limited-ingredient cat meals will quickly be obtainable in three recipes: Hen & Inexperienced Pea, Salmon & Inexperienced Pea, and Reserve Duck & Inexperienced Pea. Filled with protein and few elements, the recipes are particularly designed for cats with meals sensitivities. The meals will likely be obtainable in 4-lb and 10-lb luggage. 

Alongside new limited-ingredient pet meals merchandise, Pure Stability additionally showcased a rebrand on the tradeshow. The rebrand boasts new logos, redesigned packaging and new product improvements. 

“Over the following few years, Pure Stability will proceed to sort out a large artistic renovation, bringing new life to all its merchandise with refreshed graphics, new product formulation, and an emphasis on connecting with customers in new methods,” Strum stated.

The corporate’s new emblem acknowledges Pure Stability’s lengthy historical past, whereas additionally reinforcing its dedication to limited-ingredient, expertly crafted pet diet merchandise. The rebrand additionally consists of clear imagery, easy communications, up to date graphics and a brand new web site: NaturalBalanceInc.com.

Pure Stability may also debut a brand new promoting marketing campaign, “Made for Pets, Not Folks,” for example its dedication to pets. The advert is particularly made for pets and was developed with assist from animal behaviorists and pet focus teams. The marketing campaign is scheduled to launch in September 2022 and was previewed throughout SuperZoo at sales space No. 6830.

“We began Pure Stability to make sure the pets we love received the diet they deserved backed by analysis and fact, not traits or hype,” stated Brian Connolly, chief govt officer for Pure Stability. “We need to join with pet mother and father utilizing an intentional, ingenious strategy that focuses on placing pets first. We’re excited to share extra within the coming weeks.”

Learn extra about new pet food and treat products.



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