Lancôme launches first Magnificence Tech Flagship in Southeast Asia
THE WHAT? L’Oréal-owned Lancôme launches its first magnificence tech flagship retailer in Southeast Asia, and marks the thirteenth yr because the launch of the Lancôme Superior Génifique.
THE DETAILS Open till 7th September, Lancôme is operating a ‘totally immersive and Grandeur activation.’
In line with a press launch, the Génifique Immersion Gallery, a totally immersive academic gallery, comes full with gentle projections, showcasing the model’s futuristic world of Magnificence Tech in addition to the science that powers Lancôme’s Superior Génifique.
The model has additionally launched the #StrongisTheNewYoung marketing campaign, which goals to function 50 inspiring girls in Singapore throughout numerous professions, cultural and social backgrounds, to encourage, empower, and uplift their group to be stronger collectively.
Lancôme says, “These 50 girls, in several levels and seasons of their lives, have been invited to share what their strengths are in writing at Lancôme’s distinctive Write Your Power studio.”
THE WHY? The Lancôme flagship is operating a ‘totally immersive and Grandeur activation’ to assist folks uncover the ‘Superior Génifique Serum and the microbiome science behind it.’
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