Tecate Alta Sinfónica, Converges Latin Music and the SF Philharmonic

TECATE® introduced its latest tradition platform, Tecate ALTA Presents: ALTA Sinfónica, a reimagined method to classical music led by Mexican-American conductor and founding father of the San Francisco Philharmonic, Jessica Bejarano, and that includes collaborations with a few of as we speak’s hottest Latin artists together with Snow Tha Product, Oscar Cortez and Los Rakas. ALTA Sinfónica will have a good time and produce audiences a convergence of traditional and modern sounds.

It’s becoming that this groundbreaking, one-night-only efficiency happen in a metropolis like San Francisco on October 1st — one recognized for a lot of firsts and being a magnet for America’s counterculture and human rights actions. San Francisco proudly boasts one the very best percentages of LGBTQ+ adults of any main metropolitan space within the U.S., steeped within the arts, music, meals and architectural scenes with roots in Mexican-American historical past and nuance.

Alta Sinfonia showcases the wonder and energy of what’s doable when completely different concepts and identities come collectively to carry their all.

“As with all different cultural expression, we consider music has no borders. To reveal the fantastic thing about cross-cultural convergence, the San Francisco Philharmonic will merge with city artists to create an entire new musical expression. Alta Sinfonia showcases the wonder and energy of what’s doable when completely different concepts and identities come collectively to carry their all,” mentioned Tecate Sr. Model Director, Oscar Martinez. “Tecate ALTA is all about blurring strains, welcoming distinctive views and embracing what makes us completely different.”

Artists forming a part of the ALTA Sinfónica expertise and collaborating on authentic, unique musical items embody:

• Jessica Bejarano, a Mexican-American conductor from East Los Angeles and founder and music director of the San Francisco Philharmonic who has visitor performed in Russia, Italy, Romania, Bulgaria, Czech Republic, Spain, Venezuela and all through the USA. She has additionally held motivational speaker engagements for quite a few firms, colleges and humanities organizations.
• Snow Tha Product from San Jose, California, proudly represents being Mexican-American in her music. Earlier than turning into a Latin Grammy-nominated rapper, Snow sang mariachi music after which discovered her voice by way of freestyle rap and hip-hop.
• Oscar Cortez a local of Los Angeles, California, is thought for his signature “callejero” model mixing regional Mexican corridos with city sounds, enriching each genres together with his distinctive vista.
• Los Rakas are an Afro-Latino, Grammy-nominated duo comprised of cousins Raka Wealthy and Raka Dun who’re Panamanians by means of the Bay Space who create Latin-urban music mixing hip-hop, plena, reggae and dancehall sounds.

A particular docuseries capturing behind-the-scenes interviews, rehearsals and an introduction to conductor Jessica Bejarano can be posted to official Tecate social media channels after the stay in-person occasion on October 1st. Followers should buy tickets quickly by visiting https://tecatebeerusa.com/altasinfonica with all proceeds from ticket gross sales immediately benefitting the San Francisco Philharmonic.

ALTA Sinfónica varieties a part of the model’s newest “Bring your All” artistic marketing campaign, interesting to a brand new technology of shoppers that’s as distinctive and unconventional because the model itself.

A bicultural beer with out borders, Tecate ALTA is the lightest brew within the model’s lineup of beers that embody Tecate Unique, Tecate Gentle, and Tecate Michelada. For extra data on Tecate ALTA and the model’s huge number of different beer merchandise, go to tecatebeerusa.com/tecate-alta. Discover the newest information on Fb @CervezaTecateUS, Instagram @Tecate, Twitter @Tecate and YouTube www.youtube.com/user/USATecate and use the hashtag #AltaSinfonica.