Seafood producer debuts sustainable shrimp substances

BALATON, MINN. — The trū® Shrimp Corporations, Inc., a seafood and biopolymer firm that produces premium shrimp merchandise, formally launched its new line of pet meals and deal with protein substances: trū® Protein. The road affords high-protein, low-fat shrimp-based substances to be used in quite a lot of pet meals and deal with formulations.

“trū Protein has at all times been a part of our marketing strategy,” stated Michael Ziebell, president and chief govt officer of The trū Shrimp Corporations. “It joins our shopper trū® Shrimp and medical utility trū® Chitosan for a whole and sustainable utilization of each single a part of our shrimp. trū Protein is a product of the USA and we not solely present a Certificates of Evaluation, however a Certificates of Origin detailing the chain of custody.”

In accordance with The trū Shrimp Corporations, shrimp affords superior dietary values to companion animals with excessive palatability, particularly for cats.

“trū Protein is an ingredient I and the trade have been in search of for years,” stated Charlie Bachkora, president of JAC Pet Diet. “The house owners of pets are simply as acutely aware of what they’re feeding their pets as what they’re consuming themselves. Excessive protein and intensely low fats, together with genuine shrimp taste, opens the chance of shrimp flavored canine and cat meals toppers and treats. I’m excited to be one of many first firms to incorporate it in our new Superfood Crumbles line of Dog and Cat Food Toppers.”

The pathogen-free protein ingredient line is formulated utilizing floor, uncooked shrimp and developed utilizing The trū Shrimp Corporations’ patented Tidal Basin™ expertise, making it a completely traceable ingredient.

“trū Shrimp’s pet ingredient line affords pet meals and deal with producers a superb supply of protein that may be carried out into new and present merchandise,” stated Ben Swason, scientist of meals and diet at The Agriculture Utilization Analysis Institute (AURI). “Having labored with the ingredient firsthand whereas helping trū Shrimp’s efforts, I can say that this their floor shrimp ingredient might be an important addition to any pet meals or deal with firm trying to fulfill their clients want for top of the range protein for his or her pets.”

In addition to providing important dietary advantages, the ingredient additionally affords sustainability advantages. trū® Protein permits the corporate to make the most of all components of the shrimp, from the meat itself to the shell and tail.

“trū Protein will afford many branded pet meals teams with a further novel protein supply to incorporate into their canine and cat meals in addition to snacks and treats,” stated Brad Allen, chief govt officer of Blue Indie Improvements. “Shrimp is the primary consumed seafood by pet dad and mom and there’s no cause why it should not be the primary seafood protein utilized in pet meals and treats.”

Furthering its dedication to making sure sustainable merchandise, trū® Protein can be a member of the Pet Sustainability Coalition (PSC).

“One of many main factors of distinction with trū Protein is their affiliation with PSC,” Allen stated. “trū Protein follows a really inflexible course of enabling it to attain excessive ranges of sustainability and traceability which are second to none.”

Learn extra information from pet food and treat industry suppliers.