Develop your magnificence enterprise with software program

With an early profession in TV and style, and work that includes in publications like Vogue and L’Officiel Paris, Quashi’s expertise gave her a platform for entrepreneurship. To her, “it felt like a pure development”.

She teamed up with buddy and enterprise companion Latoyah to create AMA, whose philosophy is “to intensify the pure nail and supply an expertise that helps you develop, keep and love your nails”.

Celeb consideration and a second spot

AMA rapidly grew to become one among London’s most sought-after salons, attracting names like Rita Ora and P!nk amongst her first purchasers. Quashi has since had her nails featured in campaigns for Prada and Saint Laurent, to call a couple of.

She opened a second location at The Londoner Lodge, constructing on early success and bringing her distinctive method to the West Finish. Development is vital for any enterprise, and Fresha has helped AMA stand above the group. “Fresha has been nice, permitting us to develop and providing us key safety,” says Quashi.

A Fresha marketing strategy for AMA

Utilizing Fresha, Quashi applied a cancellation coverage to guard in opposition to no-shows. “Magnificence companies normally issue no-shows and last-minute cancellations into their accounting. We didn’t need to rely for £300 value of no-shows each month,” Quashi explains.

AMA additionally advantages from a voucher system that’s serving to develop its shopper base whereas decreasing employees workload. “Earlier than Fresha, we used printed playing cards which was labour intensive. Now they’re built-in into the fee setup, so individuals should purchase vouchers on-line. We’ve even had individuals from Australia shopping for for relations in Brixton!”

Sights on dominating London with Fresha

With a thriving enterprise and a loyal shopper base, Quashi is at all times trying forward. On the way it feels to launch a profitable enterprise, she says, “I don’t know if I might say we’re actually profitable – we’re nonetheless increasing. We’d like to have AMA salons throughout London and perhaps even past.”

Requested if she would suggest Fresha to somebody trying to open a salon, Quashi stated, “I positively would. It’s straightforward, accessible and affords the partnership you want at any stage of your enterprise.”

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