Good Line Beer brings ‘Mud Coast’ type to Lubbock
This dream has been brewing for a very long time.
Chris Troutman and Shawn Phillips first tossed across the concept of beginning a brewery greater than a decade in the past. When the pair opened Good Line Beer Co. in Tech Terrace in late June, the concept to convey “Mud Coast”-style beer to Lubbock turned actuality.
“We made up a mode referred to as ‘Mud Coast,’” Troutman mentioned. “We’re not East Coast, we’re not West Coast, and we’re brewing it particularly for this space.”
Good Line Beer Co. is positioned at 2611 Boston Ave. and incorporates a choice of craft brews with intelligent West Texas names like Vary Life pilsner and Bitter Buffalo IPA. The taproom is adorned in a contemporary, clear and easy type, and the big stainless-steel kettles used to craft the beer sit off to the aspect within the open air. A cushty patio jets from the south aspect of the constructing.
Phillips is the pinnacle of operations and Troutman serves as head brewer — “as a result of I like beer,” he mentioned. The 2 hope the brand new taproom brewery will probably be a spot conducive to group the place Lubbockites can get pleasure from high quality native craft beer that encapsulates the flavour palate of West Texas.
That takes a group effort. Troutman handles the beer, and Phillips makes positive Good Line is “essentially the most accommodating, comfy, welcoming taproom that you could find round right here.”
The expertise
“We’re completely different than a big manufacturing brewery, and we’re completely different than a brewpub that has an enormous concentrate on meals,” Phillips mentioned. “We’re centered on ingesting the freshest beer proper the place it’s made, even watch it being made typically.”
“The beer philosophy now we have is that it’s high quality, constant, drinkable and progressive,” Troutman added. “We wish folks to return right here and get the complete expertise of the beer and the atmosphere and the ambiance multi function package deal.”
Phillips mentioned the taproom is supposed to be an area the place all will be comfy.
“We wish to be a spot for everybody. We all know not everyone is a craft beer fan,” Phillips mentioned. “We’ve obtained a little bit one thing for everybody. We’re household pleasant. We actually wish to act as a group gathering spot for this neighborhood, so we’ve obtained juice containers for teenagers and a dog-friendly patio and different drinks as properly.”
Phillips mentioned Good Line’s visible aesthetic is meticulously crafted, too. The co-founders enlisted the assistance of distinguished Lubbock artist and graphic designer Dirk Fowler to design the corporate’s brand, merch and taproom décor.
“Dirk Fowler is our artistic associate … and he’s been wonderful,” Phillips mentioned. “He makes the place look so good. All of the designs, the merchandise, something that we’re placing out into the world has his fingerprints throughout it.”
“All the pieces is form of layered,” Troutman added. “The entire aesthetic of the visible stuff from Dirk, the ambiance from Shawn, the beer that I’m placing collectively — it’s all layered in order that the primary time you come right here you stroll away with, ‘That was a great expertise.’”
Fowler even helped them give you the title, Phillips mentioned.
“Once we first met him, we didn’t also have a title, however we stored coming again to music references and lyrics, and we’d say, ‘That’s a great line,’” Phillips mentioned. “I believe he was the one who threw it on the market, ‘Why don’t we simply title it that?’ So, it’s a reference to good traces in songs.”
The backstory
Phillips and Troutman met again throughout their school days at Mary Hardin-Baylor. After graduating within the mid-aughts, the 2 and another pals moved to Austin looking for jobs and alternatives. It was there they obtained began within the beer scene, beginning a beer weblog that ultimately became {a magazine}.
“We did a print journal referred to as ‘Austin Beer Information.’ Shawn was the photographer, and I used to be the editor-in-chief,” Troutman mentioned. “We did that for a very long time and noticed the (beer) market develop from 5 to 50 to 75 breweries in a really brief period of time.”
Throughout that interval, Troutman and Phillips had been additionally studying to make beer at dwelling and fascinated with how they may begin a brewery of their very own.
“We had been homebrewing for all that point — making beer,” Phillips mentioned. “We’d at all times talked about opening a brewery or brewpub down in Austin. We toyed with the concept of beginning a marketing strategy circa 2010, however households and different priorities obtained in the best way.”
Ultimately, Phillips and Troutman felt like “Austin didn’t have an entire lot extra to provide,” and household and good friend ties introduced them to Lubbock.
“We simply realized Lubbock had an entire lot to supply family-wise along with the chance for breweries, so in 2018 we pulled the ripcord. I stop my job. We bought our dwelling. My spouse obtained a job right here. We moved to Lubbock, after which Shawn and his household got here up a pair months later,” Troutman mentioned.
“We noticed alternative right here,” Phillips mentioned. “We noticed the indicators of that cultural turning level when beer and breweries begin to actually come about.”
“There was only a large void that wanted to be crammed, and we needed to fill that. I believe there’s quite a lot of others doing that right here as properly, so we’re fairly excited to be part of that,” he added.
And, Phillips mentioned, Lubbock is reciprocating the thrill, even in what is often thought of a sluggish season within the brewery enterprise.
“The response has been superior. We’ve been tremendous completely satisfied,” Phillips mentioned. “We’re already operating out of product … and racing to construct extra of it.”
“The response from Lubbock I believe has been overwhelming in all the perfect methods,” Troutman added.
“It’s taken us 4 years to get this place opened,” Phillips mentioned. “It’s been a very long time coming, so it feels actually good.”
Source link